Conversion Tracking / GA4.
Accurate tracking is essential for measuring marketing performance and optimizing ad campaigns. I set up reliable conversion tracking using GA4, GTM, and server-side tracking — so every lead, sale, and interaction is measured correctly. No data gaps, no guesswork.
Book a Free ConsultationConversion Tracking / GA4
/ Services Included
Full Tracking Architecture
GA4 Setup & Events
- Google Analytics 4 property setup & configuration
- GA4 e-commerce tracking (view, cart, checkout, purchase)
- GA4 custom event tracking (forms, clicks, scrolls, video)
- Google Tag Manager setup & workspace management
- GA4 Custom Reports & Dashboard creation
Advanced & Server-Side
- Google Ads conversion tracking & GA4 import
- Server-side tracking via GTM & Stape.io
- Enhanced Conversions with hashed first-party data
- Form funnel analysis (start → abandon → submit)
- Full testing, validation and documentation
/ Case Study 01 — Overview
Travel Client — Full-Funnel Tracking
A travel sector client needed dual-layer tracking — Google Ads conversions for bidding optimization, and deep GA4 funnel analysis to understand exactly where users were dropping off in the booking flow.
/ Events Configured
contact_form_submit
→ Google Ads: Lead
GA4 event with 18 custom parameters (form_type, device, timestamp, page_url, etc.)
itinerary_submit
→ Google Ads: Sign-up
Full funnel: itinerary_form_start → step1 → step2 → submit → abandon tracked
phone_no_click
→ Google Ads: Outbound Click
GA4: phone_no_click with user agent, source URL and referrer
Engagement events
→ GA4 only
video_views · scroll_50 / scroll_90 · email_click · influencer_click · travelagency_link_click
/ Business Results
+15%
Conversion lift after fixing form drop-off at step 2
+18%
Better ad attribution via Enhanced Conversions
84%
Engagement rate across all tracked events
/ Case Study 01 — Implementation Screenshots
Travel Client — GA4 + GTM Implementation
01GTM web container — all GA4 event tags
Configured GA4 tags for contact form, scroll depth, link clicks, video views and more.
02GA4 event configuration — contact_form_submit
Custom GA4 event with full parameter mapping from the data layer.
03All tags fired in GTM preview
Validation pass showing every GA4 + Pixel tag firing correctly on the page.
04GA4 DebugView — live events received
Real-time confirmation: events arriving in GA4 with correct names and timing.
05GA4 All Events report — engagement & count
Production data: contact_form_submit, phone_no_click, scroll, video_views, etc.
06Custom GA4 dashboard — funnels & insights
Form Conversion Funnel, Form Insights, Engagement and Page reports built for the client.
07Google Ads conversions — phone clicks & contact form submits
All web conversion actions configured and reporting correctly inside Google Ads.
08GA4 conversion imported into Google Ads
contact_form_submit imported from GA4 as a conversion for lead-gen optimization.
09Enhanced Conversions — diagnostic: "Excellent"
4 conversion actions active and fully optimized via tag-based enhanced conversions.
/ Case Study 02 — Overview
Shopify GA4 Ecommerce & Google Ads Integration
Built a complete, theme-independent ecommerce tracking stack for a Shopify store using Google Tag Manager — covering the full purchase funnel from product view to checkout, with Enhanced Conversions and User-Provided Data for accurate Google Ads attribution.
GA4 Ecommerce Events (9)
- view_item
- view_item_list
- add_to_cart
- remove_from_cart
- begin_checkout
- add_shipping_info
- add_payment_info
- purchase
- GA4 Configuration
Google Ads + Enhanced Conversions
- Add to Cart conversion
- Begin Checkout conversion
- Purchase conversion (value + transaction_id)
- Enhanced Conversions via User-Provided Data
- SHA-256 hashed email, phone, first & last name
/ Result
Accurate ecommerce reporting end-to-end, improved Google Ads attribution through Enhanced Conversions, and reliable purchase data flowing into both GA4 and Google Ads — validated in GTM Preview with every tag firing successfully.
/ Case Study 02 — Implementation Screenshots
Shopify Store — GA4 Ecommerce & Google Ads
01All GA4 & Google Ads tags fired successfully
GTM Preview confirms every ecommerce + Google Ads conversion tag firing across the funnel.
02Theme-independent dataLayer in Shopify Customer Events
Custom dataLayer pushes wired through Shopify Customer Events — survives theme changes.
03All GA4 ecommerce & Google Ads tags in GTM
9 GA4 ecommerce tags + Google Ads conversion + UPD + Conversion Linker configured.
04GA4 purchase tag — full parameter mapping
items, value, currency, transaction_id, coupon, shipping, tax + hashed user data.
05Google Ads purchase conversion tag
Conversion ID, label, value, transaction_id and currency wired from the data layer.
06All custom event triggers in GTM
Custom event triggers for the full ecommerce funnel — view_item to purchase.
07All purchase parameters populated in GA4
Purchase event with transaction_id, coupon, hashed email/phone/first/last name, value, shipping, tax — all populated.
08All user-defined variables & hashing in GTM
Complete DLV set for customer + ecommerce + SHA-256 hashing variables for email, phone, first & last name + UPD.
09GA4 DebugView — all ecommerce events received
page_view, purchase, add_payment_info, scroll, form_start and full funnel events landing in GA4 in real time.
10GA4 Realtime — events & key events live
begin_checkout, form_start, purchase, session_start, view_item_list streaming live with purchase marked as key event.
11Google Ads — all ecommerce conversions active
Purchase, Add to cart and Begin checkout conversion actions all live and active inside Google Ads.