Google Ads Setup & Optimization.
Running a PPC campaign without proper tracking wastes ad spend. I help businesses improve campaign performance through data-driven Google Ads management and accurate conversion tracking. My focus: reduce wasted spend, improve lead quality, and make better decisions using reliable conversion data.
Book a Free ConsultationGoogle Ads Setup & Optimization
/ My Expertise
What I Specialize In
Campaign Setup & Strategy
- Google Ads Campaign Setup & Management
- PPC Strategy and Lead Generation Campaigns
- Keyword Research and Search Intent Analysis
- Negative Keyword Optimization to cut wasted spend
- Ad Copy Writing and A/B Testing
Tracking & Optimization
- GTM-linked Call, Form and WhatsApp Tracking
- Enhanced Conversions (bypasses iOS restrictions)
- Import GA4 Conversions to Google Ads
- Bid Strategy Optimization (tCPA, Maximize Conversions)
- Campaign Audit and Performance Analysis
/ Real Case Study
Service Business — From 4 Leads to 22
A service business was spending money with almost no leads coming in. After a full audit and restructure, I moved their strategy from broad guesses to high-intent targeting — within the same budget period.
/ The Strategy
01
Targeting
Swapped broad keywords for high-intent service-focused phrases — people actively searching for the exact service right now.
02
Tracking
Connected GTM triggers directly to Google Ads for every Phone Call, Consultation Form and WhatsApp inquiry — every lead captured and attributed correctly.
03
Bidding
Switched to AI-driven "Maximize Conversions" bidding once the data was clean enough for Google's algorithm to learn from.
/ The Results
78%
Lower cost per lead — from $289 down to $61.25
450%
More leads — conversions jumped from 4 to 22
5×
ROI on same budget (only 16% more spend)
/ Work Samples
Campaign Screenshots
01Before / After — 4 → 22 conversions, $289 → $61 CPA
Real client account: 5.5× more conversions, ~79% lower cost per conversion.