AdMeasure Case Study
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Cookie Consent Mode V2.

Since March 2024, Google requires Consent Mode V2 for all Ads remarketing and GA4 audiences. Without it, your tracking stops, conversions drop, and campaigns underperform. I set up a fully compliant cookie banner with Consent Mode V2 and server-side tracking — so you stay legal and keep your data.

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Privacy & Compliance

Cookie Consent Mode V2

/ Services Included

Complete Consent Setup

Consent Mode & Banner

  • Google Consent Mode V2 — Basic & Advanced
  • Custom cookie consent banner (Cookiebot, CookieYes, etc.)
  • CMP integration via GTM
  • GDPR & CCPA compliant configuration

Tracking & Validation

  • Server-side tracking via GTM for data continuity
  • GA4 & e-commerce tracking under consent
  • Google Ads conversion & Facebook CAPI integration
  • Tag firing verification in GTM Preview mode

70%

Conversions recovered through modeled data

100%

GDPR & CCPA compliant — required since March 2024

One-time

Single setup — no monthly subscription needed

Why This Matters Now: Since March 2024, Google blocks remarketing audiences and GA4 data for sites without Consent Mode V2. Your ad targeting is degrading silently every day without it.

/ Work Samples

Cookie Banner + GTM Consent Integration

Cookiebot CMP banner — live on client site01

Cookiebot CMP banner — live on client site

GDPR/CCPA compliant banner with Necessary / Preferences / Statistics / Marketing categories.

GTM Preview — Cookiebot CMP firing on Consent Initialization02

GTM Preview — Cookiebot CMP firing on Consent Initialization

CMP loads first and gates all downstream tags.

GTM Tag List — Cookiebot CMP + GA4 & FB tags03

GTM Tag List — Cookiebot CMP + GA4 & FB tags

Cookiebot CMP installed alongside GA4 and Facebook Pixel tags for proper consent gating.

Keep your tracking accurate, compliant, and profitable.

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