Facebook Pixel & CAPI.
iOS 14+ and ad blockers are cutting your Meta data. I set up Facebook Pixel and Conversion API together — browser-side and server-side — using GTM with Event ID deduplication. Your Meta campaigns get cleaner signals, a higher Event Match Quality score, and zero duplicate events.
Book a Free ConsultationMeta Pixel & Conversion API
/ Services Included
Complete Meta Tracking Setup
Pixel & CAPI Setup
- Meta Pixel / Facebook Pixel via GTM web container
- Facebook Conversion API via GTM server container
- Event deduplication using Event ID parameter
- Advanced Matching (email, phone, name hashes)
- Custom events: Purchase, Lead, Contact, CompleteRegistration
Server-Side & Validation
- GTM Server container configuration (Stape.io / GCP)
- GDPR consent integration (Consent Mode V2)
- Event Match Quality verification in Meta Events Manager
- Test event validation before going live
- Full documentation and post-delivery support
/ Real Case Study
My Client — iOS Data Recovery
I implemented both browser-side Facebook Pixel and server-side Conversion API using GTM, connecting all 3 custom events to Facebook standard events with Event ID deduplication to prevent duplicate data.
/ Event Mapping
phone_no_click
→ FB Standard Event: Contact
Advanced Matching: email, phone, first name, last name hashed
itinerary_submit
→ FB Standard Event: CompleteRegistration
EMQ Score: 9.3/10
contact_form_submit
→ FB Standard Event: Lead
EMQ Score: 9.3/10
Server-side CAPI
→ FB Standard Event: All 3 events
FB || CONVERSION API tag fires server-side via Stape.io — Event ID prevents duplication
/ Business Results
9.3/10
Event Match Quality for Lead & CompleteRegistration
+30%
More data — recovered from iOS 14+ and ad blockers
Zero
Duplicate events — clean data via Event ID dedupe
/ Work Samples
Pixel + CAPI Implementation
01Meta Events Manager — Event Match Quality 9.3/10
Live dataset overview showing Contact, CompleteRegistration and Lead events all Active with a 9.3/10 Event Match Quality score.
02GTM web container — all Facebook Pixel tags
Full set of FB Pixel tags: PageView, Lead, Contact, CompleteRegistration.
03FB Pixel PageView with Advanced Matching
Customer info parameters (email, phone, name) hashed via data layer.
04FB Pixel CompleteRegistration event
Standard event configured with consent and advanced matching enabled.
05FB Pixel Contact event
Standard Contact event with hashed customer parameters.
06FB Pixel Lead event
Lead event firing on form submit with full customer data overrides.
07Facebook Conversion API — server tag
Server-side CAPI tag handling Lead, Contact and CompleteRegistration via Stape gateway.
08Server container — FB CAPI + GA4 + GAds
Server-side GTM container routing all conversions: Pixel, CAPI, GA4 and Google Ads.
09All server tags fired successfully
Server preview confirms CAPI, GA4 and Google Ads conversion tags firing on every event.